Writing

Notes from
the last decade.

Things I've written about where digital marketing was going, and where it's going next.

AI Doesn't Replace Marketers. It Replaces the Busywork.

Every founder is asking whether AI will replace their marketing team. Wrong question. Ask which 60% of the work should never have been manual.

Traditional marketing moves you physically. The digital world runs on content, and content is what search engines actually reward.

Cost-cutting kills new hires, new plans, new set-ups. What survives is whatever pumps revenue fastest. In 2020, that was digital.